Doing The Right Things Well
Episode 03: Featuring Accenture
This episode features Accenture’s chief marketing and communications officer, Jill Kramer. Peter Drucker believed that innovation and marketing are two essential functions of any organization. In this conversation, Jill shows what it looks like when both are guided by purpose, trust, and adaptability.
Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale.
Agility is everything right now.
That’s how Jill Kramer, chief marketing and communications officer at Accenture, describes the demands of leading marketing and communications in a world defined by constant change.
In this latest episode of Doing The Right Things Well, Jill shares a story about launching “Good Morning, Accenture” — a daily personalized communication that reaches hundreds of thousands of employees — as an example of how bold ideas can take root when they’re built on trust and transparency.
Her perspective aligns closely with a core tenant of Peter F. Drucker’s philosophy: by focusing on the fundamentals, institutions can become more effective and create positive impact for a well-functioning society.
The conversation is a reminder that while tools may evolve, the basic principles of management endure.
“I know that I’m never in it alone. I have colleagues across disciplines in different parts of the company, in different parts of the world. All I have to do is pick up the phone and say I’m struggling with something, or I need help, or I can’t figure this out, and they are there for me.”
“I think that we are going to find that GenAI was the greatest gift to marketing ever because it allows us to explore very deeply all the subjects we are curious about. And curiosity breeds creativity.”
About the “Doing The Right Things Well” Podcast
Each year, the Drucker Institute releases an annual ranking of America’s “Best-Managed Companies” - the Top 250 are published in the Wall Street Journal.
The Institute's ranking model highlights publicly-traded companies “Doing The Right Things Well,” based on their ‘effectiveness’ and their ability to contribute to a functioning society according to Drucker’s five key principles: customer satisfaction, employee engagement and development, innovation, corporate social responsibility, and financial strength.
This first-of-its-kind series is inspired by the ideas of Peter F. Drucker, the father of modern management and will feature leaders from six standout companies included in our ranking of America’s “Best-Managed Companies.”
Stay tuned as we reveal inspiring stories from more business leaders at America’s best-managed companies that are doing the right things well.
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“Doing The Right Things Well” is a podcast created by the Drucker Institute that features conversations with leaders of America’s best-managed companies.
Thank you: “Doing The Right Things Well” is made possible by Claremont Graduate University, the Drucker School of Management, and the Charles Koch Foundation.
